Shoes of Prey - Yay or Nay?

Today I visited Shoes of Prey, a website that allows the consumer to design her own shoe and have it custom made and shipped to her. Shoes of Prey allows you to choose the type of shoe, materials, decorations and heel height.

Step 1: Choose between a gladiator heel, round toe, round toe with platform, wedge, pointy toe or ballet flat.

Step 2: Choose the fabric for the toe, back and heel of your shoe, as well as any desired decoration. Fabrics include fish skin, snake skin, soft leather, shiny leather, patent leather, suede or hair.

Step 3: Save your design or purchase the shoe.

Once you have done your part, the behind the scenes custom creation of the shoe ensues. The shoes are created from scratch—starting with pattern making and continuing through the final cutting, cleaning and polishing of the shoe. The total process takes approximately 4-6 weeks.

What I like about the site:
 - It sells shoes (That was an obvious one).

- You can create the shoes yourself. It provides a creative outlet and an opportunity to have shoes that no one else has a pair quite like—the luxury of exclusivity.

- If you’re less creative, there is a gallery of pre-designed shoes where you can check out previous designs. Some of the shoes that appear in the site gallery are actually quite loveable (like the pair above) and there is the opportunity to further customize these as well.

What I don’t like about the site:

- Prices range from $180 for a ballet flat, to $280 for a 4 - 4 1/2” heel. While I understand they are covering the costs of materials and creation, for that amount of money, I shouldn’t have to pitch in and do any of the work. Not even the design. But that’s just my opinion.

Check it out and decide for yourself.

Photo credit:


  1. Hi Chic Mommy,

    Michael from Shoes of Prey here, thanks for the lovely post.

    Regarding your point about not necessarily wanting to design the shoes, we'll soon be launching a ready made range of shoes. These are popular designs which we'll stock so you won't have to do any design work if you don't want to, and they'll ship to you immediately!

    They should be available on the site in mid May.

    Thanks. :)

  2. Hi there Michael,

    Thank you so much for the update! Judging by the designs in the current gallery, there will be great shoes available. I'll be sure to check back!

  3. I'd say at a lesser price I might be interested; but the amount is steep right now. Definitely not something I could afford. Cute idea though! :)

  4. Thanks Chic Mommy and thanks Erika. The shoes are all individually hand made, to your design, using natural leathers and materials. That's a wonderful but expensive process. We're working on a video showing you how the shoes are made but in the mean time here's a description if you're interested:

    Thanks :)

  5. Oh Super Cute!!
    This could be dangerous!


Thank you for all your perfectly posh comments. I appreciate you stopping by!

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